A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life! by James Webb Young
A short read on James Young’s lectures to graduate students during his advertising class, this book was written in 1940 where the author provides a formula for creativity in five steps and offers timeless advice on the process of developing new ideas. The insights expand beyond the borders of a classroom, practical for anyone seeking to nurture one’s creative mindset. [Read more…] about Creativity in Five Steps – Timeless Advice on the Process of Developing New Ideas
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